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Lessons from the lab

Lessons

Solving beautiful [marketing] problems

When most people think marketing services, consultancies or agencies, they think one (or all) of the following: expensive, graphic design, website design or social media services. Not us.

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Selling your story: Getting it just right

Selling anything is difficult. There's heaps of noise out there: other brands with bigger wallets shouting for audience attention, influencers with deep followings being paid to share their experiences 'authentically'.

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One Brand… Two, Many?

Branding is hard huh. And there are so many people out there with an opinion on it. Including us. So read this as it is – it’s just another opinion, but obviously we think maybe this opinion will help clear up some things.

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Marketing Beyond Promotion

Wait what? Marketing goes beyond promotion? Yep, there’s a whole raft of P’s that some clever fellows devised, way back when, and since then, additional clever fellows keep adding to each year. We’ve got price, place, people, processes, product, physical environment, performance…what was once 4 P’s is now up to 9P's  in some places.

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But my website *is* mobile ready!

Our site is mobile ready. You can look at it on a mobile and it looks ok. Most websites are like that. Ready to look good on a mobile or tablet. But not all mobile ready websites are equal. Before you can even consider the readiness of your website for mobile, it’s probably a good idea to consider how, when and where people use your website.

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The importance of sorry

When a market is hot, it’s easy to think you don’t need to invest in customer service. Perhaps there’s an underlying feeling that all you need to do is complete the job. Ironically this is the time to invest most in building positive perceptions about your brand, driving brand trust forward and ensuring you have a good reputation for service as well as product. Here's why.

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Why websites?

Why do we work on a lot of websites for clients? Are we really website developers in disguise? Erm… [emphatically] no.

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Art form

At the heart of herald diamond couture is an artist. This simple, unique idea became the driving force for all communications, informing content and expressing her niche.

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Going green

Authentic, genuine, no bull recycling of coffee capsules, fanatical customers and a voice in a crowded market place. Nailed it.

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