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Lessons from the Lab

Lessons

Let’s get close…. Location-based searches and how to make google near me, work for you.

Google Near Me - what the?.. If you're struggling to work out how to make Google Near Me work for your business, you're not alone. We've done the hard work scouring the internet for some of the easiest things you can do right now to improve your chances of ranking higher.

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A modern solution to an age-old problem

Finding the right tools to manage a growing business is crucial. The challenge lies in correctly recognising what is holding a business back, and only then can the right system(s) be identified and applied. A system that's implemented will last you through the next phase of growth.

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A moment of clarity: Momenta

Updating a brand is about more than just a lick of paint or some fancy new words. It takes a moment of clarity, a strong vision, great leadership and a well defined ‘why’ to get the right result.

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Which direction for WAI

Setting a course for your organisation or business is always a good idea. It’s even more critical when what you do is complex and touches a broad base of stakeholders like WAI Wanaka does. Finding the right direction pointed WAI Wanaka in the direction of their very own North Star.

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Time to examine your core

Even when times are good, it’s hard to stay the course, or “stick to your knitting”. So how on earth do you respond when there's both a pandemic and looming recession at hand? First step, examine your core.

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Solving beautiful [marketing] problems

When most people think marketing services, consultancies or agencies, they think one (or all) of the following: expensive, graphic design, website design or social media services. Not us.

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Selling your story: Getting it just right

Selling anything is difficult. There's heaps of noise out there: other brands with bigger wallets shouting for audience attention, influencers with deep followings being paid to share their experiences 'authentically'.

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One Brand… Two, Many?

Branding is hard huh. And there are so many people out there with an opinion on it. Including us. So read this as it is – it’s just another opinion, but obviously we think maybe this opinion will help clear up some things.

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Marketing Beyond Promotion

Wait what? Marketing goes beyond promotion? Yep, there’s a whole raft of P’s that some clever fellows devised, way back when, and since then, additional clever fellows keep adding to each year. We’ve got price, place, people, processes, product, physical environment, performance…what was once 4 P’s is now up to 9P's  in some places.

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