Lessons from the Lab
Wait what? Marketing goes beyond promotion? Yep, there’s a whole raft of P’s that some clever fellows devised, way back when, and since then, additional clever fellows keep adding to each year. We’ve got price, place, people, processes, product, physical environment, performance…what was once 4 P’s is now up to 9P's in some places.
Our site is mobile ready. You can look at it on a mobile and it looks ok. Most websites are like that. Ready to look good on a mobile or tablet. But not all mobile ready websites are equal. Before you can even consider the readiness of your website for mobile, it’s probably a good idea to consider how, when and where people use your website.
When a market is hot, it’s easy to think you don’t need to invest in customer service. Perhaps there’s an underlying feeling that all you need to do is complete the job. Ironically this is the time to invest most in building positive perceptions about your brand, driving brand trust forward and ensuring you have a good reputation for service as well as product. Here's why.