Creating content can be daunting. A lot of business owners and managers worry about the posts or blog they’re forgetting to write – mostly because they’re not sure what to write or post about.
With a good content strategy that problem goes away.
Clients rave about both the practical outcomes of a content strategy and the confidence it gives them to stay on brand, on message and on point.
Content strategies should reflect your brand position and brand story – so that’s the first step. You need one of those.
Once there is a brand position and story in place, we simply go and create your strategy then present it back. That deck will include:
- What content is and why it matters for your business (not every business)
- The best channels and content formats for you (and which ones you can sideline!)
- What content you need – how to plan for it, create it & post it (and how often would work best)
- A tailored action plan for how to take the thinking (strategy) and turn it into action (for you)