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Marketing for Humans:
A Practical Email Series for Real Businesses

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13 weeks. 13 lessons. No jargon, no fluff — just clear, doable marketing steps.

Online Series

Marketing feels overwhelming? It doesn’t have to.

If you run a small business, chances are you’re juggling a dozen things at once. Marketing often ends up last on the list — or worse, it feels like a guessing game. Should you post more on Instagram? Spend on ads? Redo your website?

Marketing for Humans is here to cut through the noise. Over 13 weeks, you’ll get short, practical emails that guide you step by step — so you can build a marketing plan that works in the real world, not just in theory.

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>What You Gain

What You’ll Walk Away With

Clarity. Confidence. A simple plan you’ll actually use.

By the end of the course, you’ll:

  • Know why your business exists and who it’s really for.
  • Have clear goals that guide your decisions.
  • Understand what makes you different.
  • See your brand the way your customers do.
  • Map the journey your customers take from first click to repeat purchase.
  • Choose the right channels for your business (and ditch the ones that don’t matter).
  • Build a one-page marketing plan that pulls it all together.
  • Learn how to track what’s working and how to keep going without burning out.

This isn’t about doing ‘all the marketing.’ It’s about doing the right marketing for you.

 

A taster: the series breakdown.

How It Works

Simple, doable, and designed for real life.

Format: 1 email lesson every week, straight to your inbox.

Time commitment: 1 hour per lesson.

Resources: Each email comes with a template, worksheet, or guide.


All you need is your inbox and a bit of focus time each fortnight.

Who This Is For

Perfect for small business owners who…

  • Want marketing that feels human, not corporate.
  • Don’t have a big budget (or a big team).
  • Are tired of wasting time on things that don’t work.
  • Want clarity and a simple plan they’ll actually follow.

Price

One course. Thirteen lessons. Lifetime clarity.

For $59NZD, you’ll walk away with the kind of marketing clarity most businesses pay thousands for.

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Why MLAB

We’ve worked with businesses like yours.

The Marketing Lab (MLAB) is a marketing practise in Wānaka, NZ. We’ve helped hundreds of small businesses cut through the noise, get clear on their message, and build marketing that works.

Marketing for Humans is the course we wish every client could have before spending a dollar on ads or endless hours on social.

 

Ready to make marketing
feel human again?

Sign up to our Marketing For Humans series using the link below, or fill in the form.

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