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THE FOUNDATION PROJECT

The most comprehensive building block for marketing focus and clarity yet.

Get a marketing structure (strategy and plans) that deliver value for the lifetime of your business.  You’ll  know where you need to be and most importantly, how to get there.

HOW THE FOUNDATION PROJECT WORKS

 

We start with an assessment of your business using the marketing fundamentals as a framework.  This means we get to understand whats working, where the opportunities lie and how resources, assets and time can be best applied to help you reach your goals now, and into the future.

With your input we refine strategies that define and differentiate your brand in market. We  create step by step plans that show you how to apply your brand story and achieve your brand goals. Then we introduce you to ideas and people that will connect your brand to your  target market, authentically and creatively.

It’s the foundational marketing platform that New Zealand small businesses have been seeking.

 

 

 

The finer details

AVAILABILITY:  Four (4) new clients per month.

TIME REQUIRED: Please allow 30 mins – 1 hour to complete the questionnaires, 1-2 hours for workshops and some communications during refinement.

PROJECT TIMELINE: Allow 4-6 weeks

WHAT COMES NEXT: Typically clients will choose How to Social or Check-Ins or we will connect them to suppliers for website build and design of visual ID.

STARTS AT: $5,000 + GST

DOWNLOAD LEARNING GUIDE

AN INTRO INTO (REAL) MARKETING

We get that marketing is full of terms and concepts that just aren’t part of everyone’s conversations, so we’ve created a simple introductory guide to help demystify marketing and explain how it can fit into your business.

PROJECT STRUCTURE

Discovery: Deep dive into your business, goals, challenges and the market.

Working Sessions: Designed to ensure we’re all on the same page.

Then we deliver:

  • Your brand on a page – your market position, brand story, sales messaging and a guide for how to transition from current position to future state.
  • A strategic marketing plan based on your customers unique purchase journey, detailing the key activities to focus on for the best returns (and which ones to drop!)
  • Innovation pipeline: here’s how you can differentiate and build resilient revenue streams
  • A Content Strategy that matches and guides content creation, channel selection and creative to your brand position.
  • Website audit: A detailed pathway to delivering an on-brand, functional website.
  • Digital enablement: We’ll identify all the places and spaces you should be considering online, and which ones you can say goodbye to.

BEGIN YOUR FOUNDATION PROJECT

Getting started is the first step. Book a chat with us and lets see if The Foundation Project is the best product for your business. If not, lets see how else we can help.

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