The biggest piece of work in the first six weeks is completing your Foundations Project.
We start with an assessment of your business using the marketing fundamentals as a framework. This means we get to understand what’s working, where the opportunities lie and how resources, assets and your time can be best applied to reach your goals. Typically we then connect you to a strong brand story, provide a framework for content (that’s email, blogs, newsletters and of course, social), develop a three-month marketing plan based on your customers unique purchase journey, briefs for suppliers and often website wireframes (with copy).
While the process for starting is similar for everyone, we use our initial workshop with you to best understand how to structure the Foundations Project for your business. We simply use frameworks and templates simply to keep our costs in check.
After that it’s Training & Implementation. A lot of clients choose our How to Social program, we help you understand how to understand your analytics for Google, how to write good promotional emails and what the stats mean. We work with you on website changes and provide strategic check-ins along the way.
The cost of a Foundations Project says from…does this mean some will go over $5,000?
Yes, some will. However, 80% of businesses we work absolutely fall into the $5,000 bracket. The balance of businesses might need a little more simply because what they offer might be highly complex or it might be a completely new initiative in market.