This is who we are
and what we do

Michegro looks for the shape of a business underneath what it thinks it is, and helps bring clarity to where it actually belongs. Her real strength is spotting the pattern at the heart of a business. She combine commercial thinking, planning, and creativity to find real direction. It's work that happens before the tactics, because that's where the real leverage is.

She's straightforward, curious, and keeps things light when it needs to be.

After years working both client-side and agency-side, Michegro started MLAB in 2014 to make that kind of marketing leadership accessible to everyday New Zealand businesses, not just the big ones.

Louella cut her teeth in digital advertising before taking on the role of Communications Manager at MLAB.

Lou gets things done methodically, calmly, and without drama. She has a knack for spotting the opportunity hiding in a plan before anyone else sees it, and then actually making it happen, not just talking about it. In years of working alongside client and communications managers, she's genuinely one of the best we've come across.

Clients love working with her. So does the team. If MLAB has a glue, it's Lou.

Andrea brings decades of marketing experience to the MLAB team - as a strategist, campaign manager, and brief writer, with a knack for finding the connection or opportunity a brand didn't know it had.

Calm, considered, and completely unfazed by whatever's thrown at her, nothing's ever a problem. She's also a genuinely excellent copywriter, and outrageously funny with it, which makes her exactly the kind of person you want in the room when the work gets hard.