Our mission is simple: Better marketing for everyone.
Better Together
Business Marketing Experts
As a business, we have been guiding, teaching and assisting small businesses, entrepreneurs and organisations to set up and succeed in marketing since 2015.
Our small but mighty team brings decades of corporate and international expertise to the table. From award-winning brand strategies and production planning to systems, pricing and process improvement, copywriting, digital enablement, media planning and design, each person has been hand-picked to complement the skills of the others.
We use facts and insight to guide our recommendations, experience and intuition to guide our actions, soul and heart to guide our interactions. As commercially astute business marketing experts, we keep an eye on your commercials as well as the needs of you, your people and your customers.
The Team
Michegro Chisholm
Director
Michegro Chisholm
Director
Laser sharp and lightning quick, Michegro is an award-winning marketing strategist with nearly 20 years experience to her name. The depth and breadth of her commercial experience is matched only by her innate astuteness and boundless creativity. She’s also wickedly funny and a demon on the D floor.
Read moreKelly Brown
Director
Kelly Brown
Director
Fastidious, detailed and centered, Kelly does pricing, product design and packages perfectly. Having built and sold businesses and as a co-owner of two currently, Kelly understands and gets small business. She also has an incredibly infectious zest for life.
Read moreSophie Lane
Brand Strategist
Sophie Lane
Brand Strategist
Sophie’s strategic game is on point, honed during her many years in the advertising world in the UK. Her calm, methodical approach is a hit with clients, and her innovative thinking helps them soar to new heights. She’s a quiz fiend and a legendary human. We challenge you to put on a tune: betcha she’ll be able to name it in three seconds flat.
Read moreLouella Donaldson
Comms Superstar
Louella Donaldson
Comms Superstar
Don’t be fooled by the cheeky grin, this fishing-loving babe is an absolute legend in the details. A recent Comms Graduate from Otago Uni, she cut her teeth in the land of digital advertising before becoming the front face of of our social media training. Louella puts clients at ease immediately with her confident, calm and generous nature.
Read moreOur Story
A long, long time ago, we were born into the world of corporate and advertising. We built our skills from the ground up, taking leading brands to market, selling stories and implementing time-saving, cost-saving marketing systems.
Then one day we said “hey, why aren’t small New Zealand businesses using the same techniques or getting the same success as the big guys?“ We realised it was because marketing wasn’t part of the landscape for small businesses – advertising was, but not marketing.
So we set out to change that. We created M.LAB to give people real-world, practical strategies and knowledge for their business – not for every business – that will propel their sales and marketing activities forward.
We hired the best mommas, poppas and people we could find to help them on their quest. People with interests beyond the desk who would live life hard and do work amazingly well.
This is The Marketing Lab – where creative ideas are met by considered planning and balanced against commercial realities.
Projects of the Heart
What is it?
We firmly believe in using our expertise to make marketing better for everyone – including those who might struggle to finance the right resource. Every year we select a cause dear to our hearts and offer pro-bono services to a Start Up, SME or organisation that fits.
Projects: 2021
Our cause for 2021 is helping to lift the playing field for women and children. This year we’re supporting:
- WAI Wānaka (ongoing since 2018)
- Mount Aspiring College
- And one lucky other… to be named soon.
Get involved
If you have skills or resources that could support our projects or if you want to apply to be considered for help in 2022, get in touch. We’d love to hear from you.
Laser sharp and lightning quick, Michegro is an award-winning marketing strategist with nearly 20 years experience to her name. The depth and breadth of her commercial experience is matched only by her innate astuteness and boundless creativity. She’s also wickedly funny and a demon on the D floor.