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We're dedicated to better
marketing for everyone

It’s why we do what we do.

Our Mission

It’s easy to start a business. It’s harder to know how to make the most of your precious time and resources; especially in the noisy world of marketing.

We equip our clients with the tools and knowledge to make the right marketing decisions for their business (not every business).

With M.LAB, marketing is better. 

The M.LAB Team

Michegro Chisholm

Director

Michegro Chisholm

Director

Laser sharp and lightning quick, Michegro is an award-winning marketing strategist with nearly 20 years experience to her name. The depth and breadth of her commercial experience is matched only by her innate astuteness and boundless creativity. A natural strategist, Michegro looks for opportunities to optimise, re-invent or re-engineer business solutions for deeper business resilience and profitability.  She’s also wickedly funny and a demon on the D floor.

You can see Michegro’s creds on LinkedIn

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Nicki Miller

Strategist

Nicki Miller

Strategist

The killer networker of the team, Nicki is a highly skilled communicator and adept strategist. She’s wickedly talented across the marketing spectrum and just for fun, is learning web development and coding.  Highly focussed and detailed, she’s upfront and honest about the opportunities, the barriers and the wonder possible for your brand. In her spare time, she runs. A lot. It’s impressive: what can we say.

Feel free to check out Nicki’s profile on LinkedIn

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Louella Donaldson

Marketing Co-ordinator

Louella Donaldson

Marketing Co-ordinator

Don’t be fooled by the cheeky grin, this fishing-loving babe is an absolute legend in the details. Louella cut her teeth in the land of digital advertising before becoming the front face of of our social media training and project comms manager extraordinaire.

Louella’s exceptional ability to work methodically, identify key opportunities and create well considered plans is matched only by her confident, calm and generous nature.

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Our Story

A long, long time ago, we were born into the world of corporate strategy and advertising. We built our skills from the ground up, taking leading brands to market, selling stories and implementing time-saving, cost-saving marketing systems.

Then one day we said “hey, why aren’t small New Zealand businesses using the same techniques or getting the same success as the big guys?“ We realised it was because marketing wasn’t part of the landscape for small businesses – advertising was, but not lean, agile, better marketing.

So we set out to change that. In 2015, we created M.LAB to give people real-world, practical strategies and knowledge for their business – not for every business. Tool that would propel their sales and marketing activities forward.

We hired the best mommas, poppas and people we could find to help them on their quest. People with interests beyond the desk who would live life hard and do work amazingly well, at the right price point for our clients.

This is M.LAB – where creative ideas are met by considered planning and balanced against commercial realities.

The Independents

As strategists and planners, we know what tasks sit in our wheel-house, and where we need to call in the experts. We work with a range of external suppliers and contacts to bring the thinking to life. Here’s some names and faces you might come to know when working with us.

Adam Hall Design

Graphic Designer

Adam Hall Design

Graphic Designer

Adam and M.LAB have been working together for nearly four years, and we’ve collaborated on a range of excellent projects with this fine designer. Adam’s ability to create visual designs that match the brief, uniquely represent each business, and translate business intent into well designed website, makes him our go-to guy for website UX and planning.

Check out Adam’s portfolio here.

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Jon Adams

Wordpress developer

Jon Adams

Wordpress developer

There’s no-one like Jon – WordPress developer extraordinaire. We’ve had the great fortune of collaborating with this guy since 2018, and he has never failed to turn out an exceptional, functional product for our clients. Jon builds and codes websites, designed to be usable and beautiful.  His other skill is finding cat memes. It’s a talent we can’t replicate – another reason to keep him around.

Check out Jon’s portfolio here.

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Jana Reulecke

Wunderbaa Digital

Jana Reulecke

Wunderbaa Digital

Super talented and lovely as heck, Jana and her team are our go-to experts for digital implementation, Google expertise, SEO and social media advertising. We’re only just starting to work with this talented team but already well impressed.

The Wunderbaa team can be found here.

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Projects of the Heart

Passion

Every year we select causes dear to our hearts and offer pro-bono services.

We’re committed to supporting organisations that care for our environment, that lift up children and women.  In doing so, we hope, making small differences in big ways to the people these organisations touch.

People

In 2022 we’re offering support to:

  • WAI Wānaka (ongoing since 2018)
  • Rad Skate School
  • BIF Kids.

Connect with us if you are or know of an organisation that fits our bill, who might benefit from free marketing advice and strategy. We’d love to help.

InCommon

Because we love passionate business people so much, and we get to hear their amazing back stories, we created an e-zine. It’s called InCommon, and it means when we’re not making the incredibly talented Jo Elwin work with us as a copywriting contractor, we still get to hang out with her. Yus!

We regularly feature our clients, connections and others. Give it a look.

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