A long, long time ago, we were born into the world of corporate strategy and advertising. We built our skills from the ground up, taking leading brands to market, selling stories and implementing time-saving, cost-saving marketing systems.
Then one day we said “hey, why aren’t small New Zealand businesses using the same techniques or getting the same success as the big guys?“ We realised it was because marketing wasn’t part of the landscape for small businesses – advertising was, but not marketing.
So we set out to change that. In 2015, we created M.LAB to give people real-world, practical strategies and knowledge for their business – not for every business – that will propel their sales and marketing activities forward.
We hired the best mommas, poppas and people we could find to help them on their quest. People with interests beyond the desk who would live life hard and do work amazingly well.
This is M.LAB – where creative ideas are met by considered planning and balanced against commercial realities.