It’s why we do what we do.
It’s easy to start a business. It’s harder to know how to make the most of your precious time and resources; especially in the noisy world of marketing.
We equip our clients with the tools and knowledge to make the right marketing decisions for their business (not every business).
With M.LAB, marketing is better.
A natural strategist and connection finder, Michegro looks for opportunities to optimise, re-invent or re-engineer business solutions for deeper business resilience and profitability.
Every year Michegro commits MLAB to pro bono projects that speak to her heartland of lifting up women and children through sport, education and the environment. She was recently appointed to the board for WORD.
See more on LinkedIn
Louella’s exceptional ability to work methodically, identify key opportunities and create well considered plans is matched only by her confident, calm and generous nature.
A long, long time ago, we were born into the world of corporate strategy and advertising. We built our skills from the ground up, taking leading brands to market, selling stories and implementing time-saving, cost-saving marketing systems.
Then one day we said “hey, why aren’t small New Zealand businesses using the same techniques or getting the same success as the big guys?“ We realised it was because marketing wasn’t part of the landscape for small businesses – advertising was, but not lean, agile, better marketing.
So we set out to change that. In 2015, we created M.LAB to give people real-world, practical strategies and knowledge for their business – not for every business. Tool that would propel their sales and marketing activities forward.
We hired the best mommas, poppas and people we could find to help them on their quest. People with interests beyond the desk who would live life hard and do work amazingly well, at the right price point for our clients.
This is M.LAB – where creative ideas are met by considered planning and balanced against commercial realities.
As strategists and planners, we know what tasks sit in our wheel-house, and where we need to call in the experts. We work with a range of external suppliers and contacts to bring the thinking to life. Here’s some names and faces you might come to know when working with us.
Check out Adam’s portfolio here.
Check out Jon’s portfolio here.
The Wunderbaa team can be found here.
Every year we select causes dear to our hearts and offer pro-bono services.
We’re committed to supporting organisations that care for our environment, that lift up children and women. In doing so, we hope, making small differences in big ways to the people these organisations touch.
In 2022 we’re offering support to:
Connect with us if you are or know of an organisation that fits our bill, who might benefit from free marketing advice and strategy. We’d love to help.
Because we love passionate business people so much, and we get to hear their amazing back stories, we created an e-zine. It’s called InCommon, and it means when we’re not making the incredibly talented Jo Elwin work with us as a copywriting contractor, we still get to hang out with her. Yus!
We regularly feature our clients, connections and others. Give it a look.
We often get asked for a list of all the things we do…so here it is: Brand voice, story and position. Marketing planning, budgeting and optimisation. Opportunity identification, new product development and new business launch. Content planning. Customer experience journeys. Website UX. Content writing and creation. Social media management. Campaign planning and promotion. We support new business, existing business, businesses in growth, change or needing to pivot. We’ve worked across telco, utilities big corporate, small business, retail, construction, hospitality, ecommerce, technology, agriculture, health, financial services, charitable trusts, arts and culture, tourism and so much more.
A natural strategist and connection finder, Michegro looks for opportunities to optimise, re-invent or re-engineer business solutions for deeper business resilience and profitability.
Every year Michegro commits MLAB to pro bono projects that speak to her heartland of lifting up women and children through sport, education and the environment. She was recently appointed to the board for WORD.
See more on LinkedIn
Louella’s exceptional ability to work methodically, identify key opportunities and create well considered plans is matched only by her confident, calm and generous nature.
Check out Adam’s portfolio here.
Check out Jon’s portfolio here.
The Wunderbaa team can be found here.
