Our mission is simple: Better marketing for everyone.
You can see Michegro’s creds on LinkedIn
Giving your business the strategic support it deserves
Our Mission
It can be tricky to know where to spend your precious marketing dollars and time, and yet it is essential to business success. Our mission is make marketing easier. We equip our clients with the tools and knowledge to make the right marketing decisions for their business (not every business).
With M.LAB, marketing is better.
The Team
Michegro Chisholm
Director
Michegro Chisholm
Director
Laser sharp and lightning quick, Michegro is an award-winning marketing strategist with nearly 20 years experience to her name. The depth and breadth of her commercial experience is matched only by her innate astuteness and boundless creativity. She’s also wickedly funny and a demon on the D floor.
Read moreKelly Brown
Contract Strategist
Kelly Brown
Contract Strategist
Fastidious, detailed and centered, Kelly does pricing, product design and packages perfectly. Having built and sold businesses, Kelly understands and gets small business. She also has an incredibly infectious zest for life.
Read moreLouella Donaldson
Marketing Co-ordinator
Louella Donaldson
Marketing Co-ordinator
Don’t be fooled by the cheeky grin, this fishing-loving babe is an absolute legend in the details. A recent Comms Graduate from Otago Uni, she cut her teeth in the land of digital advertising before becoming the front face of of our social media training. Louella’s exceptional ability to work methodically and create well considered plans is matched only by her confident, calm and generous nature.
Read moreOur Story
A long, long time ago, we were born into the world of corporate strategy and advertising. We built our skills from the ground up, taking leading brands to market, selling stories and implementing time-saving, cost-saving marketing systems.
Then one day we said “hey, why aren’t small New Zealand businesses using the same techniques or getting the same success as the big guys?“ We realised it was because marketing wasn’t part of the landscape for small businesses – advertising was, but not marketing.
So we set out to change that. In 2015, we created M.LAB to give people real-world, practical strategies and knowledge for their business – not for every business – that will propel their sales and marketing activities forward.
We hired the best mommas, poppas and people we could find to help them on their quest. People with interests beyond the desk who would live life hard and do work amazingly well.
This is M.LAB – where creative ideas are met by considered planning and balanced against commercial realities.
Projects of the Heart
Things we do for love
We firmly believe in using our expertise to make marketing better for everyone, including those doing great things for our community.
Every year we select causes dear to our hearts and offer pro-bono services.
Projects: 2021
Our cause for 2021 is helping to lift the playing field for women and children. This year we’re offering support to:
- WAI Wānaka (ongoing since 2018)
- Mount Aspiring College
Connect with us if you are or know of an organisation that fits our bill, who might like a bit of free marketing advice and strategy. We’d love to help.
InCommon
Because we love passionate business people so much, and we get to hear their amazing back stories, we created an e-zine. It’s called InCommon, and it means when we’re not making the incredibly talented Jo Elwin work with us as a copywriting contractor, we still get to hang out with her. Yus!
We regularly feature our clients, connections and others. Give it a look.
Laser sharp and lightning quick, Michegro is an award-winning marketing strategist with nearly 20 years experience to her name. The depth and breadth of her commercial experience is matched only by her innate astuteness and boundless creativity. She’s also wickedly funny and a demon on the D floor.
You can see Michegro’s creds on LinkedIn