we’ve found most provincial New Zealand businesses don’t need more promotion, more content or more advertising – often what they need most is someone to help them figure out what the heck to do next. That’s where we come in. Curious, commercial with a healthy dose of creative nous.
I’ve spent twenty years building marketing strategy and plans for provincial businesses across New Zealand. Most marketing advice is designed for big cities, bigger populations: it ignores the nuances of the regions.
We’re here to change that. We help you tell your story with clarity. We help you get confident on where to spend your precious marketing time and dollars and build a system that delivers, for your business. Not every business.
The businesses that survive uncertainty and changing markets aren’t always the ones with the biggest marketing budgets. They’re the ones people remember.
Brand strategy isn’t another document. It’s a decision about how you’ll stay present, and build future demand for your business.
We figure out what your business needs. For some it might be direction, for others it might be consistency. Some need both. We help you understand what kind of marketing leadership would suit your business.
Less noise. More traction. Marketing, handled.
A practical self-paced program for owner-operators of small New Zealand businesses. Understand why marketing matters for your business. Not every business.
MOD isn’t a replacement for other marketing services or agencies; it’s a solution that helps businesses feel less overwhelmed and more in control of their marketing and decisions.
Our MOD program is currently full. Please contact us to be added to the waiting list.
Not every business is ready for dedicated marketing support. But that doesn’t mean you should be guessing what alternative support you do need.
One touch projects that enable your business to grow and take that next step. Think website development, campaign set up, content systems including social, and more.
If there’s one thing we’ve learned over the past decade, it’s that most businesses probably don’t need more advertising. They do need clear priorities, senior marketing judgement and consistent follow through.
With a capacity plan you can say goodbye to spiky sales promotions and reactive marketing plans. We won’t say yes to everything. We’ll only say yes to the work that drives you the results you need.
Limited spaces available.
For the past decade we’ve built strategies and shaped marketing outcomes for hundreds of businesses across New Zealand and Australia. We’ve done the work. Not just talked about it. At the end of the day though, we’re only ever as good as our last job*.
*Which, by the way, was awesome
Here’s something you won’t hear often. We reckon one of the biggest hurdles for provincial businesses isn’t money to spend on marketing. It’s trust. Not trust in us. Trust in yourself. Trust that the decision you’re about to make is the right one; even before the plan is fully formed, even before the numbers prove ...
Wait – are you still just running campaigns to try and win new business? Why you need marketing capability, not just noisy promotions. Marketing capability – it’s the one thing most businesses need. Known for delivering consistent growth and opportunities for scale, it is still often (and somewhat ironically) overshadowed by campaigns. A campaign is ...
Nearly 90 years in business is a long time for any brand, let alone one in the construction sector. Ninety years in business is also a long time to occupy a positive brand position in the parochial townships that dot the landscapes of the lower South Island. So how does Breen continue to so favourably ...
When it was time for MLAB to do a team photoshoot we needed it to feel like us. We could have made it easy. Taken the photos outside, with the lake shimmering and the burly mountains rising in our midst. Hired a professional studio or found a plain white wall. There were any number of ...
We are not, never will be, and could not ever be developers. Sure, we can whip up a cheeky WIX site, but just quietly, so can your Grandma. When it comes to the tricky stuff, we outsource the development to the experts. We do the thinking and planning – the brief. Then we’ll support with ...
Interest.co.nz, tells us that a technical occurs when a country has experienced two consecutive quarters of negative GDP growth. It's fair to say, NZ is probably there.
