here to help you solve
the marketing problem*


*We’re obsessed with making marketing easier and better. We support you across your business to get better outcomes and get the most out of the business you already have.  To uncover new opportunities and new potential.

Let’s get started.

learn how



You need a new website – or do you?

Your website, your business.  Join us as we show you how to understand what’s working (and maybe what’s not) on your website – and how to prioritise what’s next.


MLAB at a glance


years in business. Across multiple industries, sectors and working with businesses of all shapes and sizes.


ish years of combined marketing, strategy and commercial experience across our team.


plus businesses helped since we opened our doors.


Strategic marketing practice dedicated to solving the marketing problem for every business.

Insights worth reading

Put your money where your community is

Nearly 90 years in business is a long time for any brand, let alone one in the construction sector. Ninety years in business is also a long time to occupy a positive brand position in the parochial townships that dot the landscapes of the lower South Island. So how does Breen continue to so favourably ...

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Why Do We Work On So Many Websites?

We are not, never will be, and could not ever be developers. Sure, we can whip up a cheeky WIX site, but just quietly, so can your Grandma. When it comes to the tricky stuff, we outsource the development to the experts. We do the thinking and planning – the brief. Then we’ll support with ...

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The mould is there to be broken

When it was time for MLAB to do a team photoshoot we needed it to feel like us. We could have made it easy. Taken the photos outside, with the lake shimmering and the burly mountains rising in our midst. Hired a professional studio or found a plain white wall. There were any number of ...

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The non technical guide to marketing in a technical recession, tells us that a technical occurs when a country has experienced two consecutive quarters of negative GDP growth. It's fair to say,  NZ is probably there.

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The difference between content that connects and content that converts.

Content is a funny thing. It really just means information passed on for the purposes of helping someone else understand something.

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The most basic introduction to understanding your digital footprint

We’re going to start with a bit of a caveat. We strongly suggest you engage a digital specialist or team to optimize your website for search rank and to set up AdWords. The world of Google search is quite changeable and knowing how to nail it takes practice (and probably patience!) The following acts as ...

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