We help you decide what’s worth your time, budget and headspace, and what isn’t.
On-call marketing brains.
No big overheads.
Fast, practical results.
Borrow the brains, skip the overhead.
MLAB plugs in where growing businesses need marketing support most, without the full-time hire.
Most small businesses hit the same wall: too small for a marketing team, too busy to DIY. That’s exactly why we exist.
Flexible, senior marketing help when you need it, not when you don’t.
What we do
Think of MLAB as your flexible marketing lead — here for strategy, ideas and execution when you need it.
No fluff, no full-time hire. Just flexible support that fits around your business.
While we know that every business is unique, we’ve streamlined our core marketing services to give you a clear view of the areas we can support you.
Have a nosey and see what fits. We’ll customise from there.
The Plan Before the Doing
Digital Delights
An effective online presence, to foster brand loyalty and growth. We handle everything from strategy to execution when it comes to email marketing, communications, social media, blogs, press releases and more.
Worthy Websites
A new development, a visual revamp, copywriting, search engine optimisation (SEO), or something else. We do the thinking and planning, the brief and the managing. And leave the building and pretty stuff up to our partnered experts.
Paid Advertising
Increase brand visibility and drive conversions with search engine marketing (SEM). Execute Meta campaigns successfully. We have a great track record for this sort of thing.
Vivid Visuals
From brand identity and assets to in-market campaign creative and ads, we manage it all with our partnered expert designers.
And More
In-market campaign execution of a product or service, market research and insights, project support and more. Flexible, scalable services that drive business growth.
Your Fractional Marketing Manager
Louella Donaldson
Louella’s exceptional ability to work methodically, identify key opportunities and create well-considered plans is matched only by her confident, calm and generous nature.
There when needed, she brings big-picture thinking, hands-on execution and a practical approach to every project. Whether it’s launching something new, tidying up a brand, or steering the marketing ship, she’s there to help businesses move forward.
Loved by clients and the team alike, Lou is the glue of MLAB.