Imagine you need a car serviced. No imagine that when you go to your mechanic, you are expected to know exactly how the car works so you can detail exactly what the service should entail. Or better yet, your mechanic gives you a list of things you need to do to service your own car.
It’s kind of silly right? Most of us rely on the expertise of the mechanic. We’re not expected to be fluent in the details. We just know we need the service.
Yet somewhere in this crazy world of business, we forgot to apply the same logic to the broad world of marketing.
We expect everyday business owners to be fluent in promotional and brand speak. To have the time to stay ahead of the game. To create, manage and schedule promotions alongside all their other tasks.
The result? It’s overwhelming. Everyday promotions often fall to the side.
So we changed that.
MLAB Creative brokers better creative – we are a team of expert briefers, project managers and editors. We support businesses get their in-market tactics sorted, everyday.