Michegro Chisholm

An award-winning marketing strategist with over 20 years of experience to her name. The depth and breadth of her commercial knowledge are matched only by her innate astuteness and boundless creativity.

A natural strategist and connection finder, Michegro looks for opportunities to optimise, re-invent or re-engineer business solutions for deeper business resilience and profitability.

Every year Michegro commits MLAB to pro bono projects that speak to her heartland of lifting women and children through sport, education, industry and the environment. In 2024, Michegro was appointed to the board of Precious Collaborative, an NZ start-up looking to change how we consume fashion.

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