Nearly 90 years in business is a long time for any brand, let alone one in the construction sector. Ninety years in business is also a long time to occupy a positive brand position in the parochial townships that dot the landscapes of the lower South Island. So how does Breen continue to so favourably ...
Updating a brand is about more than just a lick of paint or some fancy new words. It takes a moment of clarity, a strong vision, great leadership and a well defined ‘why’ to get the right result.
Setting a course for your organisation or business is always a good idea. It’s even more critical when what you do is complex and touches a broad base of stakeholders like WAI Wanaka does. Finding the right direction pointed WAI Wanaka in the direction of their very own North Star.
At the heart of herald diamond couture is an artist. This simple, unique idea became the driving force for all communications, informing content and expressing her niche.
A mortgage broker that's good at planning. No biggie. One that plans so he can spend more time being friendly. Biggie!
