Posts in “The Fundamentals” category

Why do we work on so many websites?

We are not, never will be, and could not ever be developers. Sure, we can whip up a cheeky WIX site, but just quietly, so can your Grandma. When it comes to the tricky stuff, we outsource the development to the experts. We do the thinking and planning – the brief. Then we’ll support with ...

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The non technical guide to marketing in a technical recession

Interest.co.nz, tells us that a technical occurs when a country has experienced two consecutive quarters of negative GDP growth. It's fair to say,  NZ is probably there.

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The difference between content that connects and content that converts.

Content is a funny thing. It really just means information passed on for the purposes of helping someone else understand something.

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The most basic introduction to understanding your digital footprint

We’re going to start with a bit of a caveat. We strongly suggest you engage a digital specialist or team to optimize your website for search rank and to set up AdWords. The world of Google search is quite changeable and knowing how to nail it takes practice (and probably patience!) The following acts as ...

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Time to examine your core

Even when times are good, it’s hard to stay the course, or “stick to your knitting”. So how on earth do you respond when there's both a pandemic and looming recession at hand? First step, examine your core.

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But my website *is* mobile ready!

Our site is mobile ready. You can look at it on a mobile and it looks ok. Most websites are like that. Ready to look good on a mobile or tablet. But not all mobile ready websites are equal. Before you can even consider the readiness of your website for mobile, it’s probably a good idea to consider how, when and where people use your website.

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