Somewhere along the way, we decided that if we just gave business owners the right information, they’d figure marketing out. Read this guide. Do this course. Fill in this quiz. You’ll be good at marketing. Except most of that information was never built for them in the first place. The information problem Look at what’s ...
Most businesses think they know their marketing problem. Not enough promotion. Not enough content. Not enough ads in market. So the fix seems obvious. Do more of it. Post more. Boost more. Spend more. Except sometimes that’s not the problem at all. And no amount of promotion fixes a problem it was never built to ...
Here’s something you won’t hear often. We reckon one of the biggest hurdles for provincial businesses isn’t money to spend on marketing. It’s trust. Not trust in us. Trust in yourself. Trust that the decision you’re about to make is the right one; even before the plan is fully formed, even before the numbers prove ...
Wait – are you still just running campaigns to try and win new business? Why you need marketing capability, not just noisy promotions. Marketing capability – it’s the one thing most businesses need. Known for delivering consistent growth and opportunities for scale, it is still often (and somewhat ironically) overshadowed by campaigns. A campaign is ...
We are not, never will be, and could not ever be developers. Sure, we can whip up a cheeky WIX site, but just quietly, so can your Grandma. When it comes to the tricky stuff, we outsource the development to the experts. We do the thinking and planning – the brief. Then we’ll support with ...
Interest.co.nz, tells us that a technical occurs when a country has experienced two consecutive quarters of negative GDP growth. It's fair to say, NZ is probably there.
Content is a funny thing. It really just means information passed on for the purposes of helping someone else understand something.
We’re going to start with a bit of a caveat. We strongly suggest you engage a digital specialist or team to optimize your website for search rank and to set up AdWords. The world of Google search is quite changeable and knowing how to nail it takes practice (and probably patience!) The following acts as ...
Even when times are good, it’s hard to stay the course, or “stick to your knitting”. So how on earth do you respond when there's both a pandemic and looming recession at hand? First step, examine your core.
