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Posts in “The Fundamentals” category

Let’s get close…. Location-based searches and how to make google near me, work for you.

Google Near Me - what the?.. If you're struggling to work out how to make Google Near Me work for your business, you're not alone. We've done the hard work scouring the internet for some of the easiest things you can do right now to improve your chances of ranking higher.

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A modern solution to an age-old problem

Finding the right tools to manage a growing business is crucial. The challenge lies in correctly recognising what is holding a business back, and only then can the right system(s) be identified and applied. A system that's implemented will last you through the next phase of growth.

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Time to examine your core

Even when times are good, it’s hard to stay the course, or “stick to your knitting”. So how on earth do you respond when there's both a pandemic and looming recession at hand? First step, examine your core.

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Solving beautiful [marketing] problems

When most people think marketing services, consultancies or agencies, they think one (or all) of the following: expensive, graphic design, website design or social media services. Not us.

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Selling your story: Getting it just right

Selling anything is difficult. There's heaps of noise out there: other brands with bigger wallets shouting for audience attention, influencers with deep followings being paid to share their experiences 'authentically'.

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Marketing Beyond Promotion

Wait what? Marketing goes beyond promotion? Yep, there’s a whole raft of P’s that some clever fellows devised, way back when, and since then, additional clever fellows keep adding to each year. We’ve got price, place, people, processes, product, physical environment, performance…what was once 4 P’s is now up to 9P's  in some places.

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But my website *is* mobile ready!

Our site is mobile ready. You can look at it on a mobile and it looks ok. Most websites are like that. Ready to look good on a mobile or tablet. But not all mobile ready websites are equal. Before you can even consider the readiness of your website for mobile, it’s probably a good idea to consider how, when and where people use your website.

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The importance of sorry

When a market is hot, it’s easy to think you don’t need to invest in customer service. Perhaps there’s an underlying feeling that all you need to do is complete the job. Ironically this is the time to invest most in building positive perceptions about your brand, driving brand trust forward and ensuring you have a good reputation for service as well as product. Here's why.

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Why websites?

Why do we work on a lot of websites for clients? Are we really website developers in disguise? Erm… [emphatically] no.

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