Posts in “C19” category

The non technical guide to marketing in a technical recession

Interest.co.nz, tells us that a technical occurs when a country has experienced two consecutive quarters of negative GDP growth. It’s fair to say,  NZ is probably there. We guard our wallets more consciously. The average dollar doesn’t seem to go half as far as it used to. So what’s a business to do? It might ...

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Time to examine your core

Even when times are good, it’s hard to stay the course, or “stick to your knitting”. So how on earth do you respond when there's both a pandemic and looming recession at hand? First step, examine your core.

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