The non technical guide to marketing in a technical recession
Interest.co.nz, tells us that a technical occurs when a country has experienced two consecutive quarters of negative GDP growth. It's fair to say, NZ is probably there.
Time to examine your core
Even when times are good, it’s hard to stay the course, or “stick to your knitting”. So how on earth do you respond when there's both a pandemic and looming recession at hand? First step, examine your core.