Posts in “Content” category

The difference between content that connects and content that converts.

Content is a funny thing. It really just means information passed on for the purposes of helping someone else understand something. In our world, there are two broad categories of content (min) – sales content and marketing content, Marketing Content More fashionably known as content marketing, this category of content sells people on you – ...

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4 things that take you from posting to creating content that works.

Most blogs about content start with phrases like “content hacks” or “content pro tips.” The thing is, most businesses aren’t actually creating content for their brand. They post content – mostly on social media. The make posts, reels, stories….pieces that titillate, but not always pieces that communicate! Content – or content marketing – is a ...

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