The ultimate marketing plan designed specifically for your business, your budget and your goals.


The ultimate marketing guide to drive your business forward. We help you stay focussed by building out your marketing and business canvas, translating that into a step-by-step monthly plan, activity timeline and indicative budget so you can plan cashflow, time and resource to support your marketing activities.

Marketing Plan structure:

Half Day Workshop: We discuss what happened last year and the goals for the coming year. We look at key barriers or objections, discuss what worked and why. This time is about getting everything on the table so we can go away and work our magic.

Outputs: You receive a full tailored workbook containing your marketing and business canvas (this is key to identifying your best opportunities for the coming year), a month-by-month planner and an indicative budget. These tools are yours to own.

Review: Once the work has been delivered, we sit down and discuss next steps, prioritising work and outputs based on your resources and needs, and connecting you to the right suppliers to support you going forward.

The finer details

Feb – April: limited to 4 per month.
May – Jan: no limit.

New client: $3,500 + GST.
Existing client: $1,950 + GST.

At Criffel we run a diverse business with multiple arms: it was imperative then that any marketing partner could look for opportunities across the business structure, finding areas of consolidation and efficiency as well as identifying the best way to sped our marketing time and dollars. This is what the M.LAB team have done.

Mandy Bell

Criffel Station

The Benefits of a Marketing Plan

– Identify clear goals for the coming year and how to achieve them.
– Build a step-by-step monthly plan to drive your business forward.
– Receive a bunch of tools that are yours to own.

Let's talk Marketing Plan

Getting started is the first step.

M.LAB has been helping small businesses connect to better marketing since 2015.

Book a chat with us – no charge – and let’s see if we can help you.


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