Posts tagged with “brand”
Setting a course for your organisation or business is always a good idea. It’s even more critical when what you do is complex and touches a broad base of stakeholders like WAI Wanaka does. Finding the right direction pointed WAI Wanaka in the direction of their very own North Star.
When a market is hot, it’s easy to think you don’t need to invest in customer service. Perhaps there’s an underlying feeling that all you need to do is complete the job. Ironically this is the time to invest most in building positive perceptions about your brand, driving brand trust forward and ensuring you have a good reputation for service as well as product. Here's why.