Posts tagged with “brand”

Reposted from September 2015 when MLAB was a sole operator called Structure Marketing It occured to me recently that my logo was awful. Not just bad but awful. It felt home-made (because it was) and really, as a marketing consultant, that was unacceptable!  A logo is your public face. It communicates what you are about. ...

Sometimes the brief you walk in with is not the work you walk out with.  If you find your brand isn't connecting with your intended audience via all the normal channels - all the channels people say you should be present it - perhaps it's time to re-evaluate the core of how you are telling your story.

Setting a course for your organisation or business is always a good idea. It’s even more critical when what you do is complex and touches a broad base of stakeholders like WAI Wanaka does. Finding the right direction pointed WAI Wanaka in the direction of their very own North Star.

Selling anything is difficult. There's heaps of noise out there: other brands with bigger wallets shouting for audience attention, influencers with deep followings being paid to share their experiences 'authentically'.

Branding is hard huh. And there are so many people out there with an opinion on it. Including us. So read this as it is – it’s just another opinion, but obviously we think maybe this opinion will help clear up some things.

When a market is hot, it’s easy to think you don’t need to invest in customer service. Perhaps there’s an underlying feeling that all you need to do is complete the job. Ironically this is the time to invest most in building positive perceptions about your brand, driving brand trust forward and ensuring you have a good reputation for service as well as product. Here's why.

At the heart of herald diamond couture is an artist. This simple, unique idea became the driving force for all communications, informing content and expressing her niche.

A construction company that wanted clients to enjoy every single part of the build seemed a big call. Until we did it.

Never short of innovative thinking, this client sought to push the boundaries of how people understood and experienced fitness and wellness. All we did was get them to talk.