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Posts tagged with “brand”

Which direction for WAI

Setting a course for your organisation or business is always a good idea. It’s even more critical when what you do is complex and touches a broad base of stakeholders like WAI Wanaka does. Finding the right direction pointed WAI Wanaka in the direction of their very own North Star.

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Selling your story: Getting it just right

Selling anything is difficult. There's heaps of noise out there: other brands with bigger wallets shouting for audience attention, influencers with deep followings being paid to share their experiences 'authentically'.

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One Brand… Two, Many?

Branding is hard huh. And there are so many people out there with an opinion on it. Including us. So read this as it is – it’s just another opinion, but obviously we think maybe this opinion will help clear up some things.

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The importance of sorry

When a market is hot, it’s easy to think you don’t need to invest in customer service. Perhaps there’s an underlying feeling that all you need to do is complete the job. Ironically this is the time to invest most in building positive perceptions about your brand, driving brand trust forward and ensuring you have a good reputation for service as well as product. Here's why.

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Art form

At the heart of herald diamond couture is an artist. This simple, unique idea became the driving force for all communications, informing content and expressing her niche.

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Love building

A construction company that wanted clients to enjoy every single part of the build seemed a big call. Until we did it.

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Smart talk

Never short of innovative thinking, this client sought to push the boundaries of how people understood and experienced fitness and wellness. All we did was get them to talk.

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