Posts tagged with “brand”

Setting a course for your organisation or business is always a good idea. It’s even more critical when what you do is complex and touches a broad base of stakeholders like WAI Wanaka does. Finding the right direction pointed WAI Wanaka in the direction of their very own North Star.

At the heart of herald diamond couture is an artist. This simple, unique idea became the driving force for all communications, informing content and expressing her niche.