Posts tagged with “brand”
Reposted from September 2015 when MLAB was a sole operator called Structure Marketing It occured to me recently that my logo was awful. Not just bad but awful. It felt home-made (because it was) and really, as a marketing consultant, that was unacceptable! A logo is your public face. It communicates what you are about. ...
Sometimes the brief you walk in with is not the work you walk out with. If you find your brand isn't connecting with your intended audience via all the normal channels - all the channels people say you should be present it - perhaps it's time to re-evaluate the core of how you are telling your story.
Setting a course for your organisation or business is always a good idea. It’s even more critical when what you do is complex and touches a broad base of stakeholders like WAI Wanaka does. Finding the right direction pointed WAI Wanaka in the direction of their very own North Star.
When a market is hot, it’s easy to think you don’t need to invest in customer service. Perhaps there’s an underlying feeling that all you need to do is complete the job. Ironically this is the time to invest most in building positive perceptions about your brand, driving brand trust forward and ensuring you have a good reputation for service as well as product. Here's why.